This project involves creating a brand identity for a new cycling bubble bath, developed in collaboration with design studio JDO. The brand's core values centre on sustainability and supporting the recovery process for cyclists, offering a product that helps soothe muscles after a long ride. The design approach blends cycling branding with a focus on simplicity, creating a clean, effective, and visually appealing aesthetic. The packaging reflects the brand's commitment to sustainability through eco-friendly materials and minimalist design, incorporating cycling motifs subtly to appeal to enthusiasts. The goal is to craft a strong, cohesive brand that speaks to cyclists' needs for recovery while advocating environmentally conscious choices.
